Hectic’s tools make managing projects, time and finances easier, so freelancers can focus more on what they love – their craft. I directed this piece to reflect exactly that sentiment in our treatment; creating scenes of work spaces with a hand-crafted collage approach.

Provided with a punchy script, I approached the edit with an upbeat tempo and playful energy that captured a sense of charm and playfulness around the product, alluding to the idea that Hectic is simple and effortless to use, and makes running a business easier so freelancers can focus on the joy of their craft.

Agency: Veracity Colab