I was tasked with creating a new look and feel for series of animated videos that would live within a suicide prevention app that I would then produce.

The real challenge was coming up with a character design that would resonate with users of the app universally. I achieved this through a minimalist, simplified approach to the characters and designs. Unbound from race, gender or age, the design could be an empathetic conduit to connect any user with the content, which was crucial with such a delicate subject matter. I then built a system that allowed a team working under my direction to create 18 films without friction.

Agency: Veracity Colab